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The Role of Positioning in Determining Your Long-Term Success

April 1, 2009   ·   Miscellaneous Sales/Marketing   ·   80 views   ·    Print This Post

Do you know the most important marketing strategy in your business?

In a world filled with marketing experts extolling the virtues of duplicating proven practices, I have a bit of a contrarian view. That’s because relying too much on copying others can actually work against you in your quest for long-term success.

Whether you are marketing your own products or services or promoting other people’s products as an affiliate, positioning is key in determining your long-term success.

By developing an intimate understanding of positioning and applying it to your writing for your own marketing materials and to those of your clients, you’ll build stronger and more persuasive campaigns.

What is Positioning?
Positioning is the process of placing your firm or product above your competition in the prospects’ mind in a way that pulls prospects to you.

Marketing pioneers Jack Trout and Al Ries wrote the definitive work on the concept, entitled: “Positioning: The Battle For Your Mind.” Even though this book was written several years ago, it is still vital in business today.

In every business or product category there are thousands of competitors fighting for the same market. The goal of positioning is to be the top choice to do business with and buy from.

Positioning is not about competing, but differentiating. To be specific, the goal is to differentiate yourself (or the product you are promoting) to the degree that you become the only viable choice in the customer’s mind.

Many companies try to outperform their competitors by offering discounts and lowering their prices. Positioning, on the other hand, eliminates the need for price-based promotions and focuses on creating a consumer mentality where you are considered the most desirable option, no matter what the cost.

Pretty powerful stuff!

Of course, understanding what positioning is does nothing in and of itself. You need to learn and apply the tools of positioning in order to gain any benefit at all. It’s the application of these strategies that will put you in the favorable position of being that top-of-mind choice within your target market.

Vive la Difference?
Loosely translated from French, the phrase “Vive la Difference” simply means “celebrate the difference.” The first step towards the effective use of positioning within your marketing is to define how you are different from your competition.

Without differentiation, there can be no hope of achieving a strong positioning edge. As I often say in my work: don’t duplicate, differentiate. Be different so that you gain, and maintain, a top position in the mind of your market.

It’s quite common to receive marketing advice telling you to research your competition, but without care, this can be a deadly practice. It’s all well and good to know what your competitors are doing; after all, no business exists within a vacuum. You should absolutely keep tabs on and know what your competition is doing.

What you must avoid, however, is the trap of assuming that in order to be successful you should be replicating what the leaders are doing.

All this accomplishes is the creation of a series of copycats that remind the consumer who the leader is, and reinforces the message that they should buy from the leader. When you engage in such practices, you’re effectively paying for the advertising edge of your competition.

In other words, copy what others do and you’ll only remind people of them and not you.

The only way to avoid becoming a victim of copycat syndrome is to develop your core identity based on how you are different from your competition, and create a unique identity on which to hang your promotional hat.

Anything else is bound to come across as less than genuine in the minds of your target market and certainly won’t help you rise above the crowd.

Read the rest of Michel’s article, including how to determine your positioning, on the ClickBank Blog.

Michel Fortin is a marketer, copywriter, and author of many books and courses. For more information about Michel, including how to get your hands on several ebooks, visit his blog at www.michelfortin.com.

How To Make $ 5000 A Month Flipping PLR

January 12, 2009   ·   Miscellaneous Sales/Marketing   ·   182 views   ·    Print This Post

The idea is simple

1. Buy PLR articles, reports and ebooks
2. Convert the PLR to new PLR or MRR
3. Offer up the new PLR or MRR to buyers

Secret #1: Buy Low, Sell High
Secret #2: Make Cheap Updates
Secret #3: Outsource the Updates
Secret #4: Make It Your Own
Secret #5: Seek Out Unique PLR
Selling Your eBooks and Reports

Flipping PLR with Style: Using Several Sales Funnels

-If you buy PLR articles, convert those articles into an ebook
-If you buy a PLR report, convert it into audio or videos
-If you have audios and videos, create a membership site

Flipping PLR: Membership Sites

Flipping PLR: Dumb But E Here you go, step-by-step:

1. Buy a high quality PLR report
2. Inject tons of affiliate links into the re
3. Convert the report into a PDF
4. Sell the report on eBay for $0.99

Invest money in long term PLR flipping. Set up a membership site using high quality PLR and make money on autopilot every single month, with zero effort.

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